Oh! June

Whoever thought that branding myself would be so fun?

I've never "branded" myself as a graphic designer, but because this project had everything do with myself and my image, it caused me to focus that much more on visual communication. 

 

happy. bold. fresh.

These were the characteristics I wanted to convey those who saw my graphic design group.

As I was designing a business card, letterhead, and envelope, I had to constantly keep in mind these three adjectives in order to create my visual communication. 

Is it bold enough? 

Is it happy enough? 

Do I need to adjust the color or the typography to make it look fresh?

These are the questions I had to ask myself, whether unconsciously or not, during the whole design process. But once it felt right, I was able to apply it to letterheads, envelopes and all kinds of other tangible stuff - and it would still look like a family, a company.

I was very happy with the result and was glad that I had fun in the process.

(Maybe I should start a frozen yogurt or stationary company with this ^0^)

Tastes of LA

The concept for this series of posters was to show the communities of Los Angeles aimed towards the citizens of Los Angeles. The three communities I chose were Little Tokyo, Korea Town, and Thai Town. Then I thought, what better way to communicate community and culture than by food? The result was the poster series: The Tastes of LA.

The layout is broken down to a famous dish from each culture as the main image, the name of the community (i.e. "Little Tokyo"), the tagline ("The Tastes of LA"), a list of great restaurants there, and a travel stamp.

I chose to have the text running down since most Asian cultures have a top to bottom writing system. And the travel stamp was a nice touch, as if to illustrate your visit there.

All in all, I truly enjoyed this project and was happy to make people hungry everytime I showed it.